Do you ever desire to get a lot of people who are willing to get your product and services without stressing you? These people just ask you for the price and go straight to make payment in a twinkling of an eye.
Well… If you have the right content creation strategy and you know your onions about content marketing, you should be on your way to achieving this.
But business owners of today get things very wrong. They focus on the wrong thing.
Irrespective of the business you do online, the topmost goal is to be able to attract end-users, steering them to need your service or product.
If you don’t know, now you know.
It has been observed that less than 10 percent of people who enquire about a product eventually buy.
But with content marketing, you can cross that 10 percent landmark. You can sell more. You can get more attention.
The question is how well you feed your audience?
This article will walk you through how to go about this.
What is content creation and content marketing
According to Wikipedia, Content creation is the “contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts.
When you express yourself through any medium (text, audio, video, etc) and channels (website, social media, or mail) to pass information, that is content.
Photography, blogging, vlogging, tiktoking, social media influencers, comedians, skit makers, and so on are all content creators.
Content Marketing is a great strategy to charm ideal customers, clients, or shoppers in a bid for a successful sale. Could be in form of a podcast, blog post, video, or relevant articles.
Content Marketing is not as easy as it sounds. Many a time, some start but fail miserably at it. This series of steps and strategies would ease your task.
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How to create and maintain contents
Here is a guide to give you an idea of how to create and maintain content that will influence and boost your everyday sales.
- Communication
For every business, communication is a key factor, it’s the very first stage before making sales.
The content you give must communicate directly with the buyers. Since there are many options for consumers to choose from, you must be able to convince them but not disturb them. Be bold in your approach, show confidence in your product. If you’re not convinced about your product, how then do you expect the buyer to be convinced?
Educating clients with content is also a way to communicate with them. Give them an idea about your product, give them a hint about what they don’t know of the product. This would increase their curiosity about your service. Show them that you care and it is not just about selling to them.
While creating content, do not make the mistake of comparing your goods with another. Your post must not give out information about other products
In a bid to convince them to patronize you, you indirectly release information about other products which may make them curious about the other product. They check out information on it and if they get a better service offer from the other product than you can give to them, you would have unintentionally chased them into the hands of Product B.
- Always show up; Be consistent
As Anthony Robbin said
“It’s not what we do once in a while that shapes our lives. It’s what we do consistently.“
You can not expect a rapid increment in your sales after one big content creation. No, that shouldn’t be you. Practice they say makes perfect. Keep pouring your effort into creating more and more content for your service. Your everyday appearance will give your brand the recognition it needs over a wide range of networks. Being in their face Every time will spark a kind of reaction in their subconsciousness which will give you an edge over any other products.
It will be hard and even harder when you run out of content to give. You’ll probably start to make excuses, relenting in your efforts. Don’t let that be you. Even if you have no idea what content to create for the audience, provide information about the service you render, engage them in conversation, provide an answer to their questions. At least, that will not be difficult to achieve since it’s about the product you render and if it proves difficult, make more research about it. But it is advisable to learn how best to create valuable content for your audience.
If you can always provide content your target customers wants, they will get addicted to your content. They are most likely to buy from you whenever they are ready and able.
Just be sure to be consistent in your doings every day.
- Know your audience
Who’s your target audience?
Anyone searching for answers, resources, and in need of your products. You have to find out who they are and be sure you really know them.
When you know them, you will be able to communicate in their language and serve them better.
There is a danger if you don’t know who a typical target audience is. You might be creating the wrong kind of content for them because you don’t know them.
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- Expand your Contact and maintain traffic
In content marketing, the more people you’re able to reach, the more sales you’re likely to make. Expanding your contact is one of the best ways to reach a more available individual. Every new contact you’re able to get to will be more likely to be a potential client.
It will also give you the traffic you need in pushing your business forward. The relevance of your content will determine if this traffic will be maintained.
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If the content you provide is not in any way relevant to your product or what the audience needs, your effort will become tactless.
The content needs to be on-subject but different at all times. As difficult as this may sound, it’s a good way to boost sales and also a good way to maintain traffic.
While expanding your contact, you’ll most likely come across people with no interest and need for your service. The kind of information you provide through content will change their orientation which may make them patronize your service.
- Be Educative
Remember i made mentioned the point of educating your client through your content.
Through Content marketing, educating your audience about the product is possible. Give them information, provide answers to their questions, open their eyes to aspects of your product they don’t know about. Making research can help in this expect. The more knowledge you have, the more you can teach.
While educating them, you’ll observe their level of communication with you on your products will take a drastic change. They’ll be willing to come to you whenever they encounter difficulty with the product as they’ll be sure you will always provide them with answers. This will make you understand what different buyers want and you’ll be able to provide them with the most suitable product for their wants.
This interpersonal relationship with your client should be about how to help them grow with your product or services. Do not let familiarity set in. Because if it does, it might take a negative turn on you. I will summarize the reason with an adage that says
A prophet is not being appreciated by his countrymen.
- Learn how to effectively use and manage social media platforms and how to market on them
You need to learn how to use social media effectively and how to market on it. Facebook, Twitter, Instagram, WhatsApp, LinkedIn, Tiktok are great platforms you should be using to get your customers.
People are buying what they see on social media. There is a statistic that says that 80% of people said they buy a product because they get to see it on Tiktok.
We have a course that teaches how to effectively use social media and how to market on it. I recommend that you get the course and start making more sales from it.
In conclusion
Content Marketing leads consumers to more information about your product. If done right, you direct consumers’ attention to more and more pieces of content, increasing and establishing your brand and also giving a chance to know your audience more.
One way to start your content marketing journey is by having a content marketing strategy.
WRITER: Afolabi Mudrakat
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