Sunday, February 5, 2023
  • Home 1
  • About Us
  • Tumipro Services
  • Contact Us
Tumihub.com
Advertisement
  • Home
  • About Us
  • Tumipro Services
  • Digital Store
  • Personal Development
  • Career
  • Entrepreneurship
  • Sports
    Boxing

    Boxing; the sport of legends

    Trending Tags

    • Champions League
    • Explore Bali
    • Harbolnas
    • United Stated
    • Market Stories
    • Litecoin
  • Leadership
  • Contact Us
No Result
View All Result
Tumihub.com
  • Home
  • About Us
  • Tumipro Services
  • Digital Store
  • Personal Development
  • Career
  • Entrepreneurship
  • Sports
    Boxing

    Boxing; the sport of legends

    Trending Tags

    • Champions League
    • Explore Bali
    • Harbolnas
    • United Stated
    • Market Stories
    • Litecoin
  • Leadership
  • Contact Us
No Result
View All Result
Tumihub.com
No Result
View All Result
Home Branding

This is why you should take personal branding seriously

Creators corner by Creators corner
May 26, 2022
in Branding
0
Importance of personal branding

Importance of personal branding

593
SHARES
3.3k
VIEWS
Share on FacebookShare on TwitterShare on Whatsapp

PERSONAL BRANDING: WHAT IT IS AND WHY YOU NEED IT

When we hear the term branding, our brain is wired to think of big businesses and big brands like MTN, Chevron, Adron homes, etc.

You might also like

No Content Available

“They are the ones that need branding anyway,” you tell yourself because you just don’t see any correlation between yourself and branding.

The truth however is that not only businesses and brands need branding. As an individual, you also need to brand yourself maybe even more than the “big businesses” and well-known brands.

I listen to a podcast of a lady who switched careers and succeeded in everything because of her personal branding. She started her career as a model – a top model. Later, she hosted a reality TV show for years, and finally, she owns an ice cream production company.

How a lady transitioned smoothly through 3 career paths because of her personal brand

She could transition into these careers because she took her personal branding seriously. Personal branding allows you to speed up your growth in any career easier and faster.

You know why?

Read on!

What is personal branding

There are a lot of concepts of branding and one can easily get confused. Sometimes, people even mistake branding for marketing or sales because of the thin line between them.

But the one that stuck with me the most is an illustration someone made in an online webinar I attended some time ago.

Here is his illustration

Marketing is anything you do to bring a customer to the doorstep of your business. He also describes branding as what you did to the customer that makes the customer keeps coming back.

Branding is about perception. How do people feel about you, your services, or your products?

Join the largest career community today

Click the WhatsApp icon showing on your screen to join us for free today.

Also, visit our digital store to get exclusive resources if you wish to take your career development seriously.

In branding, you have to be conscious and intentional in creating the image of you or your business.

One good example is Apple. You will see people use an iPhone because of the prestige attached to it.

Personal branding is what makes people know you for you. It gives you an advantage in the online world you won’t otherwise have.  

When you engage in personal branding

  • You let people know what you’re doing
  • Who you are
  • how you do it.

If you do this consistently, there is the certainty that your life will take a drastic turn around and reach heights. You might end up doing things you never thought possible.

Here is a short story that will interest you

Two guys became friends at the early time of their university education. While schooling together, they try out several businesses together. Some of them failed while some weren’t bringing the profits they expected.

But they keep trying. At a point, one was selling shoes to students, the other became a graphic designer and was making money from it.

Not long after, they found their lucky business

As they were about to graduate, they jumped on an investment business boom on Forex trading. Both of them will persuade people to invest in their portfolio to get a return on their investment after a few months. So they will give the money to a forex trader who will trade with the money for the months stated.

It was that easy and they made a lot of money from this business.

But they lost it all including investors’ money.

If you follow the Forex trading issue back then, you will understand. They lost millions but their investors trusted them. So, they started trying out other businesses.

Then…

Just after they graduate, the two friends, Paul and Jordan (not their real name) started a farming company. This became another lucky business. In a year, they were able to pay all the money they owe and they started living a luxurious life.

  Suddenly, Jordan left the company to start a new one. Why? What happened?

Personal branding is sharing my story

I later heard that he was kicked out by his friend Paul because he did something very wrong.

PS: This is a true story. I only changed the basic things to hide the identities involved.

This is where the story gets interesting

Before Jordan left, he has always been the face of the company. Paul on the other hand was always doing the underground work. Of course, what Paul was doing wasn’t bad but it almost affected the company when Jordan left.

While Jordan was increasing the followers on his social media pages, Paul wasn’t. As Jordan got closer to the customers, he became an authority and expert in the field. Only a few people know about Paul. Paul may be doing the most but he is hardly noticed.

Today, Jordan’s new company is doing extremely well. He closed deals more than his friend.

Paul is also doing fine and has stepped up to build his personal brand too. He should thank God it wasn’t too late.

 Personal branding is like a portal that opens you to a world of possibilities.

Beyond branding a business, it is important to brand yourself too.

Dear Reader,

How do you intend to start your personal branding journey?

Share with us using the comment box below or click the WhatsApp icon showing on your screen

Advantages of Personal Branding

The advantage personal branding gives you includes but is not limited to;

  • It will help you find your uniqueness. You’ll just see yourself excelling in areas you’ve never thought possible.
  • It will help you build a reputation for the things you want to be known for. It is possible to have zero image today and end up being known for one thing in few years. The names of people like Mandela, Fela Anikulapo Kuti, and Zidane cannot be erased from this world because of what they stood for.  
  • Personal branding will position you as an authority in your industry and can help you to branch into any other field easily if you do it very well.
  • Ultimately, the goal is to create something that conveys a message and that can be monetized. Some people built personal brands up to the extent that they became influencer marketers.

Influencer marketing today is a big deal because a lot of companies are ready to pay a lot of money to someone like Wiskid or Ronaldo to be their brand ambassador.

You are your own brand
Image credit: Unsplash

Let me let you in on a secret

It’s your responsibility to let people know who you are and what you do. If you fail at this, they’ll make assumptions and their assumptions most times will be wrong.

Don’t let them judge you wrongly or assume what they don’t know. Craft your story and feed them with it.

Go on LinkedIn, that is what they are doing there. LinkedIn is one of the best social platforms for personal branding. You should be there.

BENEFITS OF PERSONAL BRANDING

1. You’re More Visible Online

When you engage in personal branding, you not only give yourself the opportunity for growth and finding your uniqueness but you also give people the opportunity to find you online.

By efficiently branding yourself, more people will get to know, see and find you in the online world and as such, you’ll be their first call when they need your offered products or services.

2. You’ll Become More Identifiable in Person

Because you’re practically showing enough of yourself online, people get to connect with your brand and brand message on an emotional level. This makes it easy for your audience to differentiate you from your competitors.

Personal branding makes you unique

They just know when they see this post that it’s written by Amaka. Or that shoe a random stranger is wearing was done by Bayo.

Even offline, your audience will find it easy to connect with you when the time or opportunity presents itself.

3. Your Business Will Become Stronger

You know the way you prefer buying a particular product, say bread for example from a particular vendor even though there are about three vendors that sell the same thing? Exactly! You go there not because her bread is sweeter or fell from heaven. They all are supplied by the same bakery!

If I ask, there’s a high chance you also don’t know the reason you go there, all you know is you’ve been buying from her for a long time, especially after she was nice to you on your first time. And now when you think bread, your brain is already wired to that same woman, you don’t need to think about it.

I say this to say that humans are emotional creatures and they’ll patronize your business when they connect with your personal brand.

Make them fall in love with your brand image and you’ll be at the top of their mind when they need your product or service.

4. You will build confidence

Most times, the thoughts of putting yourself out there will be scary. Very scary in fact

Questions of what if people don’t like me or what if they don’t think I’m authentic or what if I fail?

There are just a lot of “what ifs” that make you reluctant to start.

One thing however is that if you go on that personal branding journey, your confidence in who you are and your skillset will be increased.

No more will you feel anxious about getting in front of a camera or sharing details about yourself. This confidence will definitely spread to other parts of your life.

Improve your brand image through personal branding

5. You Control Your Brand Image

When it comes to branding, being the one to control your brand image is very important.

As I have mentioned at the onset of this post that when you don’t take control of your brand image, people will make assumptions about who you are and what you stand for. I’m sure you don’t want that happening.

You can decide exactly how you show up, and do it consistently.

6. Your Credibility Will Increase

Credibility is one wonderful reward you reap when you consistently build your personal brand. Credibility is simply the reputation you have built that impacts the number of trust people has in you.

When you build your brand image and your audience recognizes you as a person that consistently dishes out value and is result-driven, you become an authority figure that people can trust with their monies. This is exactly why the lady I talked about at the beginning of this article was successful in three different careers.

How do you build credibility

You build credibility by sharing valuable content with your audience. You use your personal brand to educate people who are interested in what you know and what you do. You also show results. Don’t let them think you’re all bark and no bite.

There are a lot of other mouth-watering, juicy benefits you get from building an online presence and being intentional about it. Lots that you will discover and enjoy on your personal branding journey.

I will see you on the winning side.

WRITER: Titilayo Sarah Ibitayo
WRITER: Titilayo Sarah Ibitayo

Like this:

Like Loading...
Tags: brand imagebrandingpersonal branding
Previous Post

You lack adequate personal development if you have these symptoms

Next Post

Understanding emotional stress and 5 ways to manage it

Creators corner

Creators corner

Related Posts

No Content Available
Next Post
Emotional stress

Understanding emotional stress and 5 ways to manage it

Leave a Reply Cancel reply

Recommended

Start a career in tech today

10 steps to Start a Career in Tech even if you don’t have any experience

May 29, 2022
Combining two time-consuming skills

How to combine two time-consuming skills

May 31, 2022

Categories

  • Academics
  • Branding
  • Career
  • Career clarity
  • Entrepreneurship
  • Free events
  • Free resources
  • Leadership
  • Marketing
  • Opportunities
  • Personal Development
  • Podcast
  • Productivity
  • Sales
  • Sports
  • Spotlight
  • Stories
  • Tech and Digitals

Don't miss it

An empowerment visit to the most privileged
Free events

An empowerment visit to the most privileged

August 27, 2022
dealing with frustration
Productivity

6 ways to come out of career frustration

August 23, 2022
(Episode 3) Business lessons from a bus conductor
Podcast

(Episode 3) Business lessons from a bus conductor

August 9, 2022
(The story of Fargo) I never knew I will go far
Stories

(The story of Fargo) I never knew I will go far

August 8, 2022
study, love and earn webinar
Free events

Study, Earn and Love (Webinar)

August 19, 2022
Productivity
Productivity

Individual and Team Productivity and how to calculate productivity

July 29, 2022
Facebook Twitter Google+ Youtube Telegram Instagram LinkedIn

TumiHub

  • Home 1
  • About Us
  • Tumipro Services
  • Privacy Policy
  • Terms and Conditions
  • Affiliate Disclosure
  • Contact Us
An empowerment visit to the most privileged

An empowerment visit to the most privileged

August 27, 2022
dealing with frustration

6 ways to come out of career frustration

August 23, 2022
(Episode 3) Business lessons from a bus conductor

(Episode 3) Business lessons from a bus conductor

August 9, 2022

© 2022 SPARK DESIGNS

No Result
View All Result
  • Home
  • About Us
  • Digital Store
  • Tumipro Services
  • Spotlight
  • Podcast
  • Personal Development
  • Career
  • Entrepreneurship
  • Contact Us

© 2022 SPARK DESIGNS

Click to Chat!
#
Agent (Online)
×

We are here to help. Chat with us on WhatsApp for any queries.

%d bloggers like this: